The BID business plan was published after a series of consultations with local businesses. Importantly, these themes also chimed with the views of High Street shoppers.
The BID business plan can be viewed and downloaded here: BID business plan
The current proposals are gathered here under four key areas:
1. Marketing: raising our profile and our offer
The BID aims to:
- Work with partners to promote Northallerton’s high street offer, exploring better use of marketing channels such as social media, internet, radio, TV, magazines and newspapers
- Partner with current event organisers to help raise their appeal or quality and fill any gaps, to provide a year-round programme of events that are attractive to a range of audiences
- Invest in new and existing street, community and cultural events throughout the town aimed at encouraging visitors and locals to discover our hidden gems and the town’s variety of independent shops, bars, cafés and restaurants
- Develop the early evening economy by encouraging more late night shopping (on certain nights or at certain times of the year), open-air entertainment and cultural events aimed at encouraging visitors and people leaving work to spend more of their leisure time in the town centre.
2. Better business support
The BID will:
• Promote Northallerton as an attractive commercial destination and a great place in which to work, do business and visit through an improved web and media presence
• Lobby local authorities and other public sector organisations to robustly represent the views of businesses in the BID area
• Work to protect our uniqueness and, in particular, the strength and variety of the independent sector, providing training, advice and networking opportunities to give businesses the best possible chance of success
• Use collective buying power to negotiate discounts on business costs such as utilities and insurance, trade waste and recycling
• Secure investment from new sources and pursue leverage of additional funding
• Introduce a business newsletter to keep everyone informed of developments and progress with the BID and any other assistance that may be available.
3. A Quality Appearance and Environment
The BID will:
• Improve the gateways to the town to create a much better welcome and first impression for visitors, customers and everyone who lives and works in the area
• Work to ensure empty shops and properties are properly maintained and continue to convey as positive an image as possible
• Improve ease of navigation into the town and its car parks with the use of consistent, visible and appropriate signage for all areas
• Introduce proper facilities for coach tours to bring more people into the town and actively encourage coach tour operators to make Northallerton a
• Add to and enhance floral displays and street art and seek to introduce tree planting to improve the High Street environment
• Assist with physical improvements to the public realm to make our town more welcoming and accommodating for shoppers and visitors
• Undertake deep cleaning of the public realm where this isn’t provided by local authorities.
4. Safe and Secure
The BID will:
• Appoint a team of night marshalls (initially on Friday and Saturdays). This team of easily identifiable, friendly faces would welcome visitors, report any environmental or safety issues that damage the town’s appeal and act as a reassurance to businesses, shoppers, tourists and workers that Northallerton is a welcoming and safe town at all times
• Work closely with North Yorkshire Police and its Safer Neighbourhoods Team on a range of issues, especially around excessive drinking, begging and any unlicensed or intimidating street trading.
5. Bid Manager
The new BID Manager – Julia Chance started in May and comes to the BID after 6 years of working for Southside BID in Birmingham having just seen Southside through a successful renewal ballot with a 95% approval rating.
Lindsay added “Julia comes to us with a wealth of experience and a real appetite to get stuck in to the task in hand. She’s full of ideas of how to make the town more vibrant and prosperous and the BID is looking forward to working with Julia to make these ideas a reality”
Simon Bailes of Simon Bailes Peugeot, who was part of the successful BID team added “it is important that all businesses in Northallerton engage with, and support, Julia to attract more visitors, shoppers and inward investment to the benefit of everyone living, working and doing business in Northallerton.”
Julia said “I am thrilled to be appointed to manage the ambitious BID programme for Northallerton, which is a great county town with a marvellous retail offer, with its vibrant market and multitude of independents.”
Email email@example.com or call her on 07393445613